VIP.COM sold for $1.4 million
British betting site operator Leisure&Gaming has paid $1.4 million to acquire the domain name VIP.COM.
British betting site operator Leisure&Gaming has paid $1.4 million to acquire the domain name VIP.COM. The sale is the highest publicly reported domain resale of 2005, nearly doubling the $750,000 price for sales of PROPERTY.COM and WEBSITE.COM. The deal comes just two months after Leisure&Gaming acquired VIP Management Services and its themed online betting sites for 23.4 million pounds (about $42 million US).
Commenting on the acquisition, Alistair Assheton, Chief Executive said: “We have already invested significant marketing into our various VIP brands - owning this domain will allow us to further strengthen our branding, lower our cost per acquisition (CPA) and capture revenues from additional customers. This is a tremendous opportunity for us to capitalise on the work we have already put into the VIP brand within the online gambling industry”.
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