British betting site operator Leisure&Gaming has paid $1.4 million to acquire the domain name VIP.COM.

British betting site operator Leisure&Gaming has paid $1.4 million to acquire the domain name VIP.COM. The sale is the highest publicly reported domain resale of 2005, nearly doubling the $750,000 price for sales of PROPERTY.COM and WEBSITE.COM. The deal comes just two months after Leisure&Gaming acquired VIP Management Services and its themed online betting sites for 23.4 million pounds (about $42 million US).

Commenting on the acquisition, Alistair Assheton, Chief Executive said: «We have already invested significant marketing into our various VIP brands – owning this domain will allow us to further strengthen our branding, lower our cost per acquisition (CPA) and capture revenues from additional customers. This is a tremendous opportunity for us to capitalise on the work we have already put into the VIP brand within the online gambling industry».

Related posts:

1. CreditCards.com Domain Name Purchased for $2.75 Million
2. Eight million .DE domains registered
3. Eight million .DE domains registered

Обсудить в форуме

Запись опубликована 25.09.2005 в 17:54 в следующих рубриках: Domain News. Вы можете отслеживать обсуждение записи, используя ленту RSS 2.0. Вы можете оставить комментарий, или трекбек с Вашего сайта.