SEX.COM sold for $12M
The domain name sex.com fetches the highest price for a domain name in recent years.
Putting to rest any doubt that sex sells, the domain name SEX.COM was sold this week for $12 million, making it the most expensive domain name to be peddled in recent years.
The lucky buyer was Boston-based Escom, a company that keeps a low profile but runs a variety of racy adult entertainment sites.
The sale marked the end of a decade-long saga for Gary Kremen, who registered the domain name in 1994. Before Wednesday’s sale, Mr. Kremen faced a five-year court battle after he sued Stephen Cohen, the man who stole the domain name. Next came a court verdict in 2000 that awarded Mr. Kremen $65 million.
But his troubles weren’t over. He had to embark on an international manhunt in Mexico for the domain-name thief and he even offered $50,000 for information on Mr. Cohen’s location.
Mr. Kremen declined Friday to confirm the specifics of the deal, but said he’s happy to have finally found what he believes is the right price for the property.
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