CD.com: one of the last great domain names up for sale
The domain name CD.com will go to auction next week after being undeveloped for 12 years.
The domain name CD.com will go to auction next week after being undeveloped for 12 years. The owners have decided to sell the name via public online auction on Sedo.com.
Their auction is scheduled to start August 23th, 2004 and last for a week, with a starting bid requirement of $300,000 and a “buy it now price” of $2 million. This would make it elgible for our Expensive domain names list, if it fetches the price the owners are anticipating.
The name, valued at over $1 million, is expected to generate intense interest from: retailers and manufacturers of compact discs; general market and music ecommerce merchants; financial institutions; the recording industry, and the bourgeoning legal music downloading services.
In a world where domain names that accurately describe the content of a site fetch millions of dollars, “old school” names like CD are becoming scarcer, and highly demanded. Names like CreditCards.com (sold this July for $2.75 million), Men.com (sold December 2003 for $1.3M), Loans.com (sold to Bank of America for $3M), and Business.com for $7.5M have all fetched well into the seven-figure range. CD.com scores high on intuitive, mnemonic recognition and earns additional favor in domain valuations by delivering customers in only two letters.
With absolutely no marketing, nearly 75,000 people still type “CD.com” directly into their browsers each month — showing the clear value of an intuitive domain name. Additionally, over 178 million references result from the term “CD” on Google, and an estimated 24 million searches begin with “CD.” Considering the site hasn’t had content on it for 12 years, the domain is off to a good start for traffic generation and its pure search placement potential hasn’t begun to be realized.
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