Choosing a Domain Name for Optimal Search Engine Ranking
20.11.2007
A website’s URL has several purposes. First, the name you choose has vast branding implications as it is the identifying feature for how visitors access, remember, and recommend your website. Though you should never sacrifice this value for the sake of search engine rankings, there is reason to compromise in order to find the right domain name for your new website or online business. With respect to website promotion, the URL you choose can make or break your search engine optimization campaign.
A website’s URL has several purposes. First, the name you choose has vast branding implications as it is the identifying feature for how visitors access, remember, and recommend your website. Though you should never sacrifice this value for the sake of search engine rankings, there is reason to compromise in order to find the right domain name for your new website or online business. With respect to website promotion, the URL you choose can make or break your search engine optimization campaign.

