TLD registrations in the Internet’s root-zone file currently are divided into two broad classifications: generic and country-code top-level domains. With respect to the latter classification, no new “strategy” is required to add further ccTLDs as a relatively well-working process is already in place to integrate the occasional new country-code top-level domain. With one of these two classifications under reasonably sound management, it is therefore perfectly understandable to see that the ICANN organization consequently views its obligation to “Define and implement a predictable strategy for selecting new TLDs” as a mandate “to begin the process of allocating and implementing new gTLDs”… the flaw in this conclusion, however, stems from the presumption that the Internet’s taxonomy must necessarily contain only the two above-so-mentioned broad classifications. I am proposing a third TLD classification — based on languages.

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What is a domain name?

A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it’s important to get it right.

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It is very fair for Henry Ford to get upset if some nerd tries to register another car called FORD or AFFORD or even FOARD. He might get not quite so upset if they call it PORD or DORD but he has absolutely no reason or legal right at all if a budding car designer is set on calling his new car, with Spanish flavour, an ESPORD. It might imply similarity but no expert or even amateur car buyer is going to confuse it with dear old Henry’s mass produced range.

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These days it seems that everyone from the Royal family to the bloke down the pub has their own website. If you are suffering from website envy and think it’s time you made your presence felt online, you might be pleasantly surprised by just how easy it is.

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A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant. “That is not true,” asserts psychologist Susan D. Griffith, Ph.D. “As in other areas of branding, names are everything, and memorable names on the Internet are more important than ever before.”

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You’ve probably heard that “all the good domain names are taken”, but that’s just not the case. However, domain names are getting longer and harder to read at a glance. Make your site’s URL easy for visitors to read and remember by emphasizing it online and in your printed literature.

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