The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big marketing liability by being just background noise with no distinction in today’s fiercely competitive marketplace. It’s a soup all right.

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International Domain Name (IDN) support in modern browsers allows attackers to spoof domain name URLs + SSL certs.

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Websites have just completed a full circle of a hard struggle, and somehow survived where other traditional marketing tools and old principals failed big time. Now the same sites and domain names must face harsher realities once again, all to ensure high visibility and exposure they so provide.

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Most new websites tend to look for a domain name with a .com or .net TLD (Top Level Domain). They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific TLD.

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by Eric R. Moran & Dennis D. Crouch (McDonnell Boehnen Hulbert & Berghoff)

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Ever wonder why DNS systems came into existence? Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole.

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A buzz phrase for some time now in SEO circles has been ‘Link Popularity’. Rightly so as well. Google were the first to include link popularity into their ranking criteria in the form of PageRank and were closely follow by inktomi driven search engines as well as others that had the capability to factor in link popularity

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