It is possible that your small business may grow into different areas of interest, or even change tack altogether. For this reason, it may be an idea not to make your domain name too specific to one area of your expertise.

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The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big marketing liability by being just background noise with no distinction in today’s fiercely competitive marketplace. It’s a soup all right.

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International Domain Name (IDN) support in modern browsers allows attackers to spoof domain name URLs + SSL certs.

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Websites have just completed a full circle of a hard struggle, and somehow survived where other traditional marketing tools and old principals failed big time. Now the same sites and domain names must face harsher realities once again, all to ensure high visibility and exposure they so provide.

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Most new websites tend to look for a domain name with a .com or .net TLD (Top Level Domain). They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific TLD.

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by Eric R. Moran & Dennis D. Crouch (McDonnell Boehnen Hulbert & Berghoff)

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