Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily lingo as generic names, as it was their huge popularity that made them lose their trademark protection. So why is the use of famous trademarked names as ‘verbs’ in our daily language feared by the attorneys representing that mark? Now this calls for a closer look.

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Choosing your domain name is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell domain names can be the death toll for any website, long before its even been given a chance at success. Short or clever domain names can make people remember where to go more easily, while keyword domain names can often bring in unintentional, yet quality, traffic as people type in whatever.com.

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Thanks to domain parking programs many users earn hundreds or even thousands of dollars each month without selling a single domain name. Instead, they park their high traffic domain names, and then sit back and watch as the checks roll in. Domain traffic, they realize, is like a license to print money. Inevitably this leads to the next question: How can I get more of it?!

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The most astounding thing about the dot-com boom was the obscene amount of money that was spent. Zealous venture capitalists fell over themselves to invest millions in Internet start-ups; dot-coms blew millions on spectacular marketing campaigns; new college graduates became instant millionaires (albeit on paper) and rushed out to spend it; and companies with unproven business models executed massive IPOs with sky-high stock prices. Of course, we all know what eventually happened to this world. Few of these companies actually made enough money to recoup that cash, and when their investors fled to the hills, these start-ups died dramatic deaths. These are the celebrity victims of the new-economy bust.

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There is now a central place for the surfers to dwell in a forbidden cyber land of adult fantasies, sex, dark rituals and total taboos. Finally, ICANN gave up under the pressure and now has tossed a big rock across the turbulent e-commerce ocean. It has approved a new suffix, “.xxx” for adult-only porn sites, creating ripples and debates in ever so confusing global cyber branding times where cyber global domain name challenges are being fought in the complex earthly trademark realities. Three things are bound to happen

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Identity theft is getting a lot of press coverage now, and stories abound of big profile names that have been hit, as well as headline numbers of just how many people have been affected. This is leading all of us to be much more cautious than previously with our personal information, and most of us are increasingly on our guard against social engineering attempts to make us part with information such as bank account details and credit card numbers.

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It is possible that your small business may grow into different areas of interest, or even change tack altogether. For this reason, it may be an idea not to make your domain name too specific to one area of your expertise.

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